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BRMC and the High Country Grizzlies: Partnering for an even better Boone


When Blue Ridge Mountain Club approached the High Country Grizzlies about a possible team sponsorship, Minority Team Owner Bryan Bouboulis was happy to meet with BRMC Sales and Marketing Director Reggie Bray to discuss possible options. “When Reggie and I started discussing ways we could partner and what our company philosophies were, I knew right away that it was a good fit,” said Bouboulis. “We are very focused at High Country Grizzlies on developing deep community ties and relationships and also on helping our players be the absolute best they can be. Reggie gets that because it’s how BRMC’s doing business, so we were both excited about the possibilities.”

Bryan Bouboulis is a former football player and graduate of Appalachian State University and an active member of the community. A finance professor at ASU, Bryan was looking to expand his footprint even further in Boone and when Majority Owner Donald Thompson came to him with the High Country Grizzlies opportunity, he couldn’t pass it up. “Donald Thompson already owned an elite football team in India that was very successful,” said Bouboulis, “so when he came to me with the idea of doing one in the High Country, I knew it was a great opportunity for me, and for the community of Boone as well.”

Traditionally, there’s a dip in business for the High Country community between March and June and the Grizzlies are looking to fill that dip with a new professional team. Reggie Bray couldn’t be happier. “What the Grizzlies are preparing to do will be a boon to our growing community. And Bryan and Donald are putting policies in place like weekly life classes that help the players be better contributors to society. The Grizzlies are doing so much to build a team based on professionalism and respect and we admire that so much at BRMC because that’s how we operate our business. Everybody always knows where they stand, and at the end of the day we are more like family than business associates. We think the Grizzlies see it that way too.”

For Bryan, the BRMC and the Grizzlies partnership was a no-brainer. “As partners, we want to bring people to Blue Ridge Mountain Club to see the spectacular mountain community that’s just a few miles away. And conversely, BRMC wants to fill our stadium with visitors and BRMC community members. It’s going to be an outstanding first season and we’re so glad BRMC is a part of it.”

The Grizzlies first season kicks off March 18 against the Albany Firebirds in Georgia. The first home game is March 25 against the LeHigh Valley Steelehawks at the ASU Convocation Center. Ticket sales have been very brisk, as the players get to know more people in Boone. “We’re so excited to be helping this team have a great first season,” says Bray “It’s just one more way that the High Country is the place to be, not just during peak season, but every season.”